I. Metshin about the growth of the tourist flow during the FIFA World Cup 2015
Photo by Denis Gordijko
Aquatics Championship came to an end, we still have to sum up the final
results, to evaluate the work in all areas, but it is already clear that in the
field of tourism we have completed all that was planned, and even more. We set high
the bar – to receive 100 thousand tourists in view of the "Masters" competition.
As a result, during the World Cup in water sports we received 120 thousand
tourists, and with the "Masters" we expect a figure of 150-170
occupancy rate of hotels in the days of the championship was about 90-95%. In
the days of the opening ceremony and the Congress of Local Authorities of
Eurasia hotels occupancy reached 100%! This means that we go well ahead the
increase in tourist flow and we are not going to stop there!
that Kazan remembered to all the guests of the championship - participants,
visitors, volunteers, sport fans, and they will have a desire to tell about our
city, to come to us again with friends and families. But even more we hope on
the attention of TV viewers, that was about 4 billion people according to
preliminary estimates. Even at very conservative estimates, if, for example, 5%
of the total television audience will become interested in our city and will
think about a trip to Kazan in the next 5 years, this will be 200 million
people. That are impressive numbers, for which, of course, this competition was
cost to be carried out!
calculations are based on the successful practice of other cities - Barcelona for
example, that today is closer to the figure of 12 million tourists per year.
Until 1992, before the Olympic Games, that is 20 years ago, they did not have even
a million of tourists! So I think the main records in the tourism sector are
ahead for us! After all, we have something to show and we know how to surprise
and conquer hearts of even the most experienced travelers!