(KZN.RU, March 11, Ekaterina Andreeva). Today students of Moscow School of Management Skolkovo presented the project on inbound tourism development to Ilsur Metshin. It was elaborated in the sphere of strategic consulting within an agreement on non-commercial collaboration signed by Moscow School of Management Skolkovo and Kazan Mayor’s Office.
An international student team together with Vyacheslav Lashevsky, Chairman of the board of directors of AGT communications group has been working during two months.
Among suggestions – hostel-service development (small, law budget hotels). Today Kazan can provide only 2 hostels and it isn’t enough to their opinion. “It is necessary to lend support to this direction” – Ilsur Metshin expressed his solidarity.
Developers suggested a promotion of Kazan in social networks which includes Facebook, Twitter, and also making an enclosure about Kazan for iPAD. None of the city has such a service. Students also suggested holding the largest IT conference in Russia and production of special plastic cards for tourists.
“We have been working on development of tourism attractiveness of Kazan not for the first year. And today it has been important to see fresh ideas of young people from different countries. I think several creative ideas will become a part of the project on Kazan tourism brand promotion”, Ilsur Metshin stressed.