(Kazan City
KZN.RU, December 7). Kazan has come a long way in terms of the ordering of
outdoor advertising market. Transparent rules and equal conditions for doing
business are for all members of the advertising market. This is the result
enormous, painstaking work carried out in Kazan in recent years. This opinion
was expressed today at a Business Monday by Mayor Ilsur Metshin.
According
to the head of the Office of outdoor advertising and information of the
Executive Committee Irina Dyabilkina, the volume of the advertising market of
Kazan in the first half of this year amounted to 286 million rubles. Kazan is
still among the five largest regional advertising markets despite the decline of
the budget of the outdoor advertising of Kazan the in first half of the year by
23.4% compared to the same period last year.
By the
decision of the Mayor of Kazan Ilsur Metshin as anti-crisis measures from March
to June of this year the coefficient was applied to calculate fees on advertising
structures, which lowered the cost by 20%. Conduction of the summer World Cup
in water sports also helped to activate the advertising market. As a result,
today in the city there is no debtors in the budget for contracts for the
installation of advertising structures and no advertising structure was dismantled
because of debts.
For 11
months of the year the budget income in Kazan from advertising amounted to 71.9
million rubles, to the end of the year it plans to meet targets. Today in Kazan
1458 advertising structures belonging to the professional players of the
advertising market are legally installed, they are intended for rental. 94% or
1,370 of them are free-standing structures. In turn, 70% of them are 3x6 m shields.
Kazan has one of the lowest figures on the number of shields per 1
thousand of residents among megacities after Nizhny Novgorod and Samara.
To ensure
maximum transparency of information on authorized and coordinated means of
outdoor advertising and information portal reklama.kzn.ru was launched, where in
real-time control authorities can obtain information on all the agreed designs
and violations of it.